Whether you’re a jack of all trades or a master of one, a seasoned pro or a skincare novice, a dedicated men’s grooming routine will help get your handsome mug clean and healthy-looking – helping you feel more cool, collected and confident to tackle whatever you face day-to-day. There’s something here for everyone, helping to counter skin curveballs or get your routine down to a fine art, from cleansers to help drive out impurities to shaving essentials to help hone your ideal facial fuzz. Our best skin products for men are straightforward and hard-working – just like you, really.


While you might have one shower gel that does the job and you’re true to your shampoo, your ideal face care routine takes more than one step to help keep it in good nick. A top notch face routine includes cleansing, toning and moisturising – the wow-factor trifecta that helps skin to be clean, blemish-free and more radiant. Forget complicated, our best grooming tips for men are this simple – tailor a men’s skincare routine just for you to benefit your unique mug, helping to get our naturally inspired skincare into all those nooks and crannies, so you can put your best face forward and let each expression shine that little bit brighter as you go about your business. We’ve picked some of our best skin products for men to illustrate this 3-step technique, but read on to find your best cleanser, toner and moisturiser, not to mention some added extras for boosting your men’s grooming strategy.


Squeeze our Seaweed Oil-Control Exfoliator into your fingertips, rub together and massage into wet skin in upwards motions. Rinse off using lukewarm water. The formula for this lather-y exfoliator is infused with mineral-rich seaweed from Ireland’s Roaring Water Bay, as well as jojoba beads and olive stone, and is ideal for oily/combination skin. It helps to slough off those dead skin cells – you’re done with those – and leave your face feeling softer and smoother. Happy days.


Next, dampen one of our Reusable Makeup Remover Pads with the Tea Tree Skin Clearing Mattifying Toner and sweep over your forehead, down your nose, across your cheeks and chin to help lift any remaining skin impurities, dirt or cleanser. This toner is enriched with Community Fair Trade tea tree oil in a formula that doesn’t over-dry skin, but helps to refresh it. Just watch – with regular use, you’ll notice skin appears visibly clearer.


Lastly, make sure your skin feels hydrated before you tackle whatever your day has in store. Smooth our Vitamin E Moisture Cream onto your face, avoiding the eye area. It’s pleasingly lightweight in texture, absorbing quickly without leaving a trace. Ideal for all skin types, it feels gentle enough even for sensitive skin, and will leave yours feeling instantly quenched with moisture. Plus – did we mention it’ll help your face look more rested with signs of fatigue reduced? What’s not to love.


While a splash of water at the end of the day might feel like you’re embracing nature, it won’t be ridding your face of the nasty things that build up over the day. Excess oil that your body naturally produces, dirt and impurities, sweat and the like can hang about on the skin’s surface if they’re not kindly shown the door. How to usher them off your face? Simply use one of our cleansers to help effectively clean and leave your skin feeling fresh and soft. And all of that works all the better when you use a face wash that’s designed just for your skin type. What’s a skin type? It’s just a means of grouping innate ways our skin behaves. So if yours can be a little unruly, you’ll know just how to help keep it in hand after reading our men’s face grooming guide.


When you notice that you’ve got a bit of extra oil all over your face, that typically means that you have an oily skin type. You might also be more blemish-prone, a skin concern that often goes hand-in-hand with oily skin. For men with oily skin, you’ll want a face wash that will help to reduce that shiny-faced look, not to mention help reduce the appearance blemishes. So meet our Tea Tree Skin Clearing Facial Wash. After using this cooling cleanser, skin feels refreshed with no excess oil on the skin's surface.


Dry skin may feel tight, desert-like. Run your finger over your face to check – does it feel more rough than smooth? To help skin feel comfortable again and keep it from getting dry, link up with our Vitamin E Cream Cleanser. Massage this cream cleanser into your face before wiping off with a damp muslin cloth. Enriched with vitamin E, wheatgerm oil and soya oil, it helps to remove impurities, while leaving skin feeling clean and softer. So, basically it’s a dry skin staple.



Technically a skin concern rather than skin type – if you find that yours is reactive, easily irritated or dry, you’ve probably got sensitive skin. That means you need to treat it kindly by only using products formulated to have a gentle touch. Our vegan foam cleanser, the Aloe Soothing Cream Cleanser is just the ticket. It’s enriched with Community Fair Trade organic aloe vera from Mexico and helps to clean skin without leaving it feeling dry. In fact, skin feels soft, soothed. Less chance of skin irritation, more time for the important stuff.


When you look in the mirror do you see radiance, or skin that’s looking tired and dull? This needn’t have you stumped. Simply turn to our Guarana and Coffee Energising Cleanser for Men for your morning wash. It foams well while feeling gentle on skin with an invigorating scent among other things that will help perk you right up. This purifying wash helps to effectively clean skin without drying it out, while helping to refine the skin’s texture. Look, see – pores appear less noticeable and your face looks radiant again.

“LOVE this face wash. So refreshing and makes my skin feel really fresh and CLEAN after I've used it.”


About Tea Tree Skin Clearing Facial Wash


If there’s one thing you take away from our male grooming tips, we hope it’s that sometimes a little something extra can help make a difference to what you see when you glimpse your reflection. That something is one of our toners. You’re already a handsome devil, but this often-overlooked skincare step is the missing ingredient in helping take skin to angelic new heights. Forget being vain, this crucial second step in your skincare routine is a virtue. Whether helping to keep your skin concerns under control or simply targeted for just your skin type, toners can help minimise the appearance of pores or blemishes, hydrate or restore your skin’s natural pH balance after using a face wash or cleanser. All important skincare science for helping your face to look its best – you’ll be a convert before you know it.


Feel like you’re constantly battling blemishes? Our Tea Tree Skin Clearing Mattifying Toner will help skin look noticeably clearer. Unlike some harsh formulas that can over-dry the skin (which in turn can lead to blocked pores and so even more blemishes), ours helps to tone skin, as well as helping to remove any impurities or traces of product which can clog pores if left on skin. After using this toner, enriched with Community Fair Trade tea tree oil, your face will appear more matte and feel refreshed.



If your skin errs on the normal side or slightly dry, you’ll benefit from our bestselling Vitamin E Moisturising Toner. As part of our iconic Vitamin E range, it’s enriched with, you guessed it, vitamin E, as well as wheatgerm oil. Use this hydrating formula and notice how skin feels refreshed, not to mention clean – with any last particles of dirt, make-up or cleanser helped to find their way off your face. Result.



If your face is oily all over or just concentrated on your forehead and nose AKA the T-zone, our Seaweed Oil Control Toner is the one for you. Targeted towards this excess oil and balancing it out, the toner feels pleasant on skin and helps to remove any lingering cleanser, as well as helping to refine the appearance of pores and improve the overall condition of skin. Your face will now be ready for the next step, as this balancing toner helps prepare your skin to better absorb your moisturiser.


Last but not least in your 3-step skincare programme is moisturising. A good moisturiser used every day (and not just after you shave) will help skin to maintain the natural balance of a trained tightrope walker, while keeping it feeling smooth and soft. It also helps to ensure your natural protective barrier is supported, a kind of safety net for the skin helping reduce dryness when faced with the elements and all that life stuff. Approaching male grooming with this mainstay in mind will stand you in good stead, helping your face to walk the line between well-groomed and happy.

What kind of guide would this be without some talk of skin type? Don’t go choosing a moisturiser without considering what your exact skin type needs. This science-based skincare system is seriously helpful even if you aren’t sure what your skin’s in need of, because it gives you clues to look for. If identifying your perfect moisturising match leaves you feeling lost, check out our dedicated face moisturiser guide. Meanwhile, we’ve rounded up some of our must-know-about moisturisers here.


It is perfect for skin that has trouble keeping its natural oils in balance, whether you’ve got oily or combination skin. It’s a lightweight moisturiser that feels refreshing, while helping to balance excess oil and get your complexion looking more shine-free and feeling hydrated.



Meanwhile, our Skin Defence lotion is just what you need if you spend a lot of time outdoors. Alongside your primary sunscreen, this nifty formula rapidly penetrates skin to help it feel moisturised, while helping to protect against UV rays.



If you’re in need of an all-rounder, look no further than our best-selling Vitamin E Moisture Gel Cream. It’s lightweight, absorbs easily and locks in moisture for all-day hydration, making it a great option for any skin type.




Lastly, if you have the kind of skin that looks like it needs a double shot in the mornings, you’ll love our Guarana & Coffee Energising Moisturiser for Men. It’s ultra-fresh and looks invisible when applied to skin, giving relief to dry skin and helping it feel energised, uplifted and more supple.


Potentially the most fun you’ll ever have with skincare, don’t forget about face masks. As a relaxing regime, using one will help get you into the spirit of self-care. But it might also bring out your artistic side as you smother your face in a clay mask resembling old school mud baths or overzealous finger painting lessons. However they make you feel, using a weekly face mask is an important turbo-boost for your skin. Complementing your daily men’s grooming routine, they’ll help you take your skincare that little bit further.

If you’re going to add just one of our face masks to your bathroom cabinet, we’d recommend the Himalayan Charcoal Purifying Glow Mask. Our bestselling tingling clay mask is enriched with Community Fair Trade tea tree oil from Kenya, green tea leaves and bamboo charcoal from the foothills of the magnificent Himalayas and helps to draw out impurities and unclog pores. It spreads easily if you just want to scoop it up in your fingers and spread it over your face, but you might like to apply it with our Facial Mask Brush too. Leave it on for 10 minutes – this is the relaxing, self-care bit of the face mask process, FYI – before washing off in circular motions. It leaves your skin feeling cleared of impurities and looking more healthy and youthful. Nice one.



You might do it every day, but if you’re being honest does your skin really love it when you shave? Would it perhaps benefit from a bit of a routine review or like a little treat (like all of us do)? We’ve got 4 simple tips to help take your men’s facial grooming routine from so-so to super. Once you’ve mastered these tricks, you’ll find your goatee, stubble or sideburns are all the more sharp and refined-looking for them. Your skin will be helped with all sorts of invigorating, nourishing and hydrating feelings. And we’ve made it easy as pie for you with 4 easy-to-follow steps. Chin chin.


Before you help your bristles look their most brilliant or banish that five o’clock shadow altogether, getting your skin ready is a must. Use our Guarana and Coffee Energising Cleanser for Men to help get a clean base. Enriched with Brazilian guarana, Ethiopian green coffee and Community Fair Trade organic aloe vera, it’s one of our best men’s products for helping to invigorate skin. You might like to use it in the shower to steam up the bathroom and help open pores, but only wash your face with skin-loving lukewarm water.



There’s nothing worse than a face full of shaving nicks. It doesn’t feel, or look great, right? So, avoid this retro movie cliche, not to mention help skin to feel protected from cuts and irritation, with our Maca Root & Aloe Softening Shaving Cream for Men. It’s easy to apply with your fingers or a brush, and spreads evenly in a rich creamy layer across your face. Skin feels comforted and prepped with hair feeling softened, assisting you in getting that razor gliding and a smooth shave.



More than a tool from days gone by, or an accessory for making your bathroom look like a chic spread from a magazine, a shaving brush is a requisite next to your razor. That’s why we recommend our super soft Shaving Brush. It helps to up the lather from our Maca Root & Aloe Shaving Cream and so help maximise its effects. It’s made of FSC wood and synthetic hair, so better for the planet, naturally. And remember, when your beard is smothered and you pick up your razor, shave with the grain.


Moisturising with our Maca Root & Aloe Cooling Post-Shave Water-Gel for Men helps keep the good feels going long after you’ve put down your razor. It makes light work of helping to cool and care for skin, being, well, a lightweight, non-greasy formula for your newly neatened face. It’s enriched with Peruvian maca root and Community Fair Trade organic aloe vera from Mexico and helps skin feel fresh and quenched. And bonus point – it helps to reduce the appearance of any post-shave irritation or redness, while helping preserve your clean cut look.


“Great product, smells great & lasts ages. Brilliant value for money & when used with the brush gives a great shaving experience”


About Maca Root & Aloe Softening Shaving Cream For Men


Smelling and feeling great is about more than showering, you know. That’s why you should round out your grooming routine with a spritz of one of our naturally inspired fragrances – you’ll no doubt notice heads turning and noses sniffing the heavenly scent of you. Layering scents helps them to last longer, so using our shower products followed by body moisturiser, then one of our finely tuned fragrances will help you to reach new heights of male grooming excellence.


Our light eau de toilette contains notes of lavender, geranium, musk and sandalwood. The now-iconic White Musk® for Men Eau de Toilette makes a classic statement and an ideal gift.


Looking for something a little more fresh? Recall your holiday memories with our Arber Eau de Toilette. It boasts citrus top notes, a heart of coriander and cinnamon leaf, and an earthy, woody base of cedarwood.


An aromatic scent that’s perfect for daily wear, our Kistna Eau de Toilette combines the zinginess of citrus fruits grapefruit and mandarin with a herbal heart and base notes of warming cedarwood and musks.


The sporty version of our iconic White Musk® scent, the long-lasting White Musk® Sport Eau de Toilette has zesty grapefruit and lemon top notes, with base notes of amber and musk.


Helping you feel a little bit bolder or maybe look a little bit more colourful, makeup basically helps you look and feel like the best version of you. Regardless of gender, fashion sense or skin concerns, everyone can enjoy the painterly fun of using makeup to help your face look its best. From nude makeup to tools to help your makeup last longer, we’ve rounded up the makeup must-haves that will help to take your men’s grooming routine to the next level. Whether you’re a beginner or an expert, we have everything you need to mix-up your look.




Even if you’re not prone to blemishes, we all have days when we could use a little help or lift from a concealer. But not just any. Our Matte Clay Concealer is enriched with Community Fair Trade tea tree oil from Kenya and helps to conceal while feeling lightweight on skin. It’s easy to blend, building up to an even coverage and helps to camouflage even dark under-eye circles. Quick to dry with a flawless-looking finish, better yet, it lasts all day, leaving skin looking balanced and clarified.



No bro wants a shiny face, so help take the edge off of oily skin with our pocket Matte Clay Powder. Though it has high coverage, it doesn’t appear to sit in creases or fine lines, instead helping to give a smooth-looking matte finish. It’s enriched with Community Fair Trade tea tree oil and has an ultra-lightweight, breathable feel that’s even suited to sensitive skin. After applying over foundation or simply using alone, it helps to improve the overall look of skin, leaving it looking more balanced with imperfections concealed.


Did you know that the shape of your brows can change your entire face? More than the protective layer over your eyes, they really frame your face, accentuating the features you want to play up. To help you make the most of yours, our Brow Sculpt is a multi-tasking vegan formula, combining the 3-in-1 contouring abilities of a powder, a wax and a mascara. It helps you shape your brows so you can achieve an au naturel look or channel a more bold look, helping to sculpt, fill and set brows.


If you’re applying makeup to your face, then no doubt you don’t want it slipping and sliding. But that can sometimes be inevitable in hotter climes or when you’re sweating it out, whether legging it for the bus or making a move on the dancefloor. That’s why our Make-Up Setting Spray is an essential. It’s enriched with Community Fair Trade organic aloe vera in a vegan formula that feels weightless and is suited to even sensitive skin. Simply spritz over your face for help keeping your makeup going strong, looking fresh all day, resisting smudges and fading.